Develop a consumer behaviour report to be submitted to the M.D of a Essay

Develop a consumer behaviour report to be submitted to the M.D of a fashion clothing brand of your choice to outline the key issues facing the company in terms - Essay Example The Armani brand has a diverse appeal because it has line catering for special groups. Some of these consumers include the mature classy kind, young trendy consumers, children, wealthy and middle income consumers. The fashion industry is a competitive industry. There are a number of industries that could be viewed as Armani’s competitors. Some of these include; Christian Dior who has received acclamation for depth in his designs, Yves Saint Laurent has received acclamation for modernity in their designs, in 2006 they incorporated Asian themes in their clothing lines. Gucci received an award for being the highest selling brand from Italy in the year 2006. Gucci has acquired a reputation in the music industry by securing a market there. Gucci also made smoking tuxedos last fall. The clothing line is located all over the world. This implies that there is a wide client base for the company. Economies in those countries are improving and the need for clothes has increased. This means that the market is quite receptive at this moment. It is highly valued in Hollywood and fashion generally. It earns three billion euros to prove this point. It has a number of challenges that include: overstretching the line by venturing into too many products, having a strong personality behind the line- he may pass away and leave the brand hanging; it also has too many lines that may appear as if they are offering the same products. Armani Collezioni: this is the second most expensive clothing line in the Armani brand. This product focuses on the more mature consumer who is not looking for ‘hip’ clothes but prefers classy ones. The line is sold in various high profile department stores like David Jones and Harvey Nichols. Emporio Armani: this clothing line focuses on younger consumers. It offers a variety of trendy wear like jeans and t-shirts. It is an intermediate line that is not too expensive or too available either. It is found in boutiques and departmental

Outline and assess the major changes to journalism over the past 40 Essay

Outline and assess the major changes to journalism over the past 40 years and explain the extent to which these changes have helped or hindered democracy - Essay Example That is, the concept of democratic journalism has paved way into the academic jargon of the subject matter; implying that social media platforms tend to be launch-pads for such trend which then make news and influence journalists in dramatic ways. Therefore, it would be imperative to see the evolution of journalism from the era of Watergate scandal to the social media age to see how the subject matter and the professionalism in the field has expanded and moved forward (Starkey 2004: 5). Therefore, the paper will aim at exploring how journalism emerged as a forward-moving discipline and how the journalists in the field faced immense challenges and turbulences to bring the discipline where it stands today. Furthermore, the paper will explore how issues like media financing, advertising and political affiliations have impacted the field and therefore, how journalism has impacted democratic developments. Prior to analyzing the evolutionary phases of journalism in the past 40 years, and its contribution towards democracy; it is critical to understand the scope and nature of the discipline of journalism. Journalism incorporates the gathering and processing of news while including dissemination of news and information. Furthermore, journalism may also be understood in context to reporting, editing, writing, photography and even broadcasting of news as part of the business of an organization. Another perspective deals with the academic aspects whereby journalism stands for the coursework which prepared the students for intriguing careers in news writing and broadcasting, even editing. Similarly, considering the opinion formation function of journalism, it may also be understood as thought provoking and research oriented composition which is reflected via newspapers, print media and more recently even the social media. However, the feedback mechanisms must also not be